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Vancouver: Two Tales of a City [Book Review]

3114936401 4843331299 Vancouver: Two Tales of a City [Book Review]

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Vancouver is a city of contrasts and contradictions:

  • It is an urban hub set in natural surroundings.
  • It celebrates both the lush and organic and the cutthroat commercial;
  • Its politics are progressive and populist;
  • Its architectural is both historical and modern;
  • Its heritage is both WASPish and Asian;
  • It is home to external wealthy and abject poverty;
  • It is both a unique city and every city.

Two Tales of a City

It is because of these dualities that I can highly recommend two books on Vancouver that couldn’t be more different. these books are Douglas Coupland’s City Of Glass  Vancouver: Two Tales of a City [Book Review]and Charles Demers Vancouver Special Vancouver: Two Tales of a City [Book Review]. City of Glass reminds Vancouverites why we live here, and tells guests why they should visit. Vancouver Special tells an authentic story of Vancouver, warts and all.

The differences  comes through in the physical form of the book themselves. City of Glass is bright and colorful—reminiscent of a sunny day in the city. Its cover is even colored in the omnipresent green and blue of Vancouver’s branding. On the other hand, Vancouver Special is austere and colorless, filled with stark, black and while photographs. It is reflective of another image of Vancouver—the overcast drizzle that is all too familiar to residents.

 

City of Glass: Reflecting the Vancouver Ideal

CityOfGlass1 Vancouver: Two Tales of a City [Book Review]

The title of Coupland’s book comes from Vancouver’s large number of skyscrapers with glass or mirror fronts. Like the glass of it’s title, Coupland’s book reflects his personal memories of the city he loves.

Inspired by Japans underground ‘zines’, the book is an illustrated collection of vignettes and reflections on Vancouver. it takes readers on an alphabetical tour,  from BC Ferries to YVR. Along the way, Coupland drops a lot of personal observations, historic trivia and often overlooked facts.

The revised edition of the book also includes a report of Coupland’s essay, “My Hotel Year,” previously published in Life After God. The essay is a nice intermission from the vignettes. It provides readers with a glimpse beyond the glass and into a gritty reality that is also part of Vancouver.

Interspersed throughout the book are some photographs of Vancouver at it’s best and pictures of Vancouver, ephemera such as Campbell’s soup cans with trilingual Cantonese/English/French labels and a salmon ‘cloud fan.’

Vancouver Special: An Authentic Exploration

VancouverSpecial1 Vancouver: Two Tales of a City [Book Review]

Vancouver Special refers to the much maligned houses production houses that were built in droves between the late sixties and early eighties. Their homely, boxy shape has been the butt of many jokes. Despite the these jabs, Vancouver Specials have become a nostalgic favorite of many Vancouverites. They may be homely and have many shortcomings, but they are authentic and they are ‘ours’. As such, it is a perfect title for a book that highlights the cities many shortcomings, but nonetheless conveys that authors love of the city.

Demers book is a much more weighty look at the city. Like City of Glass, Vancouver Special also takes readers on a tour of the city. But instead of providing short vignettes, it provides longer essays. After an introduction sets that stage, Demers takes readers through several Vancouver’s neighbourhoods in the first section  The second section looks at the various cultures and races of people that live here.  The third section is where it get most interesting.  Here Demers takes an in-depth look at various aspects of culture that define the city, from pot to peace

Like City of Glass, this book is filled with great photography. The difference is that instead of glossy brochure type picture, Vancouver Special contains some haunting black and white shots of everyday life in the city.

Some Common Threads

Despite their different tones and styles, both books display and deep, earnest love for the city. Coupland’s is the glowing love of a proud son of the city . Demers’ is more of a parent disappointed in some of the choices their child has made.

Another notable similarity is that both authors agree that Vancouver isn’t really part of Canada. Coupland comments the “genuine sense of disconenctedness from the Rest of Canada that we feel here.” Demers notes that city is “the least Canadian of the country’s cities.”

Final Thoughts

City of Glass is the book you leave in the guest bedroom to inspire and delight out-of-towners. Vancouver Special is better suited for the bathroom—where we are at out most introspective. If Coupland treads too lightly on the challenges facing Vancouver, Demers more than makes up the slack with his unflinching leftist take on the challenges Vancouver faces.

Read both. Whether you agree will everything our not in these books, each provides you with interesting perspectives on this amazing city called Vancouver.

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The Real Jane Jacobs: A Review of APA’s Reconsidering Jane Jacobs

2011 marks the fiftieth anniversary of the publication of Jane Jacobs’ The Death and Life of Great American Cities The Real Jane Jacobs: A Review of APAs Reconsidering Jane Jacobs. In this time, Jacobs has gone from an architectural writer and thorn in the side of Robert Moses to god-like status. She has even been called Saint Jane and the Urban Goddess by many of her fans and followers.

This adulation is fitting for a woman who—more than anybody else—changed the course of urban planning in the second half of the 20th century.  However, it has also had some unhealthy side effects. In many ways, the ideas and writings of Jane Jacobs have become victims of their own success. Her nuanced observations have turned into a series of misunderstood and misapplied slogans. Her in-depth critiques have been turned into mirrors reflecting the positions of NIMBY’s and developers alike.

reconsidering6 The Real Jane Jacobs: A Review of APAs Reconsidering Jane JacobsAs the uncritical veneration of Jane Jacobs has reached new heights in recent years while attention has returned to city cores, the publication of Reconsidering Jane Jacobs is timely. The book, published by the American Planning Association, and edited by Max Page and Timothy Mennel, aims to give such adulation pause. Its goal is to remind readers of the full range and complexity of Jacobs’ work. It provides thoughtful critiques and commentary of the consequences of her ideas on cities today. The book explores Jacobs’ life and influences from multiple perspectives. Contributors include a wide range of urbanists, planners, and scholars.  These includes Thomas Campanella, Jill M. Grant, Richard Harris, Nathan Cherry, Peter Laurence, Jane M. Jacobs, among others.

Reconsidering Jane Jacobs goes beyond a simple reconsideration. Indeed it spends little time looking at her actual work. The first half of the book contains three essays that offer biographical background and literary analyses of Jacobs’ work. The second half contains another three essays that look at and critique the impact this work has had.

Inserted between the chapter are international perspectives that illustrate how Jacobs’s writing is considered beyond the (North) American cities that her writing focused on. By the end of the book, we have new insights on her ideas from places such as Australia, Buenos Aires, the Netherlands, Abu Dhabi, and  China. These international perspectives shed new light on how Jacobs’ ideas can—or can’t—be applied to cities. They give us in North America new perspectives by which to consider her work.

While I didn’t agree with every essay in the book, each point put forward by it’s contributors made me think and reflect on my own relationship with Jacobs and her ideas. The points that I disagreed with most helped me see her, not simply as a two dimensional mirror of my own preconceived notions, but as a diverse and dynamic three dimensional human being, warts and all. This has strengthened not only my understanding of her life and writing, but my appreciation of it.

Perhaps most importantly, this book reminds us that Jacobs never meant for her ideas to be used to blindly proscribe or protest how cities are planned. She spent much of her career reminding us of the power of observation. Rather than using her writing to justify codifying or controlling our urban environment, she tried to get us to become better listeners and enablers of authentic urbanism. As Max Page reminds us in his introduction, Jacobs opens Death and Life with a page entitled “Illustrations,” in which she wrote:

These scenes that illustrate this book are all about us. For illustrations, please look closely at real cities. While you are looking, you might as well also listen longer and think about what you see.

On the eve of the fifth annual Jane’s Walk occurring around the world, I think this is a perfect opportunity to take this advice to heart and not only reconsider Jane Jacobs, but to do so in your own cities.

Reconsidering Jane Jacobs, edited by Max Page and Timothy Mennel, published by American Planning Association/Planners Press.

A version of this review was posted on May 5th on Jane’s Walk Phoenix:

NOTE:

In the spirit of Jacobs’ celebration of personal observation, I intentionally kept this review at a high level, not touching on any essays in particular.  If you are looking for a more in-depth review, here are two that you should read:

 

Disclosure:

I was provided with a free advanced copy of this book by the APA for review purposes.

 

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Book Review: The Living City by Roberta Brandes Gratz

In addition to the many blogs and articles I read each day, I set aside time to read at least one book a week.  While blog posts and articles are great ways to keep abreast of current events and trends, they are no match for the depth of insights contained within a well written book.

At least once a month, I find a classic book to dust off.  Sometimes it’s a book that I previously read, other times it is a book that I had overlooked. This month, I finally got around to reading Roberta Brandes Gratz’s The Living City: How America’s Cities Are Being Revitalized by Thinking Small in a Big Way from cover to cover.  While I had read the book on a chapter by chapter basis, and though enough of it to place it on my Best Books for Urbanists list I had never read it in its entirety from start to finish until last month.  Here’s my review:

The Living City: Thinking Small in a Big Way

Roberta Brandes Gratz

51n7LTMEUeL. SL500 AA300  Book Review: The Living City by Roberta Brandes GratzThis book belongs on the bookshelf alongside Jane Jacobs’ The Death and Life of Great American Cities and William H. Whyte’s City: Rediscovering the Center.  While Jacobs discussed what makes a great city and Whyte looks at why cities work the way they do, Gratz completes the trilogy with a look at how great cities are made.

The continuity of ideas is no coincidence.  It is rooted–in part–in Gratz’s close relationship with Jane Jacobs, who it turn was mentored by Whyte. Moreover like Jacobs and Whyte, Gratz approaches the study of cities from a journalistic perspective.  (She spent 15 years as a reporter for The New York Post and has traveled widely to other cities.) Finally, all three authors share a perspective that first-person observation is of paramount importance in understanding the how, what and why of a successful city works.

This is fresh and fascinating material; it is essential for understanding not only how to avoid repeating terrible mistakes of the past, but also how to recover from them.

–Jane Jacobs, author of The Death and Life of Great American Cities

Small Changes=Big Differences

Cities respond most durably in the hands of many participants accomplishing gradually small bites, making small changes and big differences at the same time.

–Roberta Brandes Gratz, The Living City

In The Living City, Gratz explores how and why cities survive, thrive and die and explores why small, incremental change is often a more successful revitalization strategy than multi-block downtown malls, mammoth performing arts centers  or large-scale sports complexes. Throughout the book, Gratz grounds this exploration with close observations of neighborhoods that have rescued themselves from decay, and others that failed to do so. She finds that the most successful examples of urban revitalization are not the results of private developers or public authorities, but rather  citizen activists working on a building-by-building and block-by-block basis, rather than the efforts.

Based on these observations, Gratz arrived at a simple, but important conclusion: big government programs don’t work. Small local initiatives do. This is not because government experts do not offer sensible and appealing solutions, but rather because “they just don’t leave much room for either the breakthrough of the unconventional idea or the contribution of the on-site expert.”

Government and development leaders, when left unchallenged, are erasing the very attributes of urban life that make cities socially appealing and economically productive.

–Roberta Brandes Gratz, The Living City

Gratz finds that government agencies and large developers are often staffed by people who neither love nor really understand the places they plan for.  As a result, they tend to promote grandiose and often symbolic developments that–rather than meet a real need– act as visible proof to the voters that something is happening.   Moreover, while the benefits of organic community regeneration takes years, if not decades, mega-developments can be accomplished in months– well within the time-frame of the political cycle.

Urban Husbandry: Process, Not Product

While many commentators on the urban environment would be happy to leave their observations here, Gratz takes hers a step further by coining an essential term of the urbanists lexicon: urban husbandry. According to Gratz, urban husbandry is: “the care, management, and preservation of the built environment nurtured by genuine participatory planning efforts of government, urban planners, and average citizen.”

The fundamental principle of Urban Husbandry is change that is gradual, natural, noncataclysmic and responsive to genuine economic and social needs. Too much does not happen at once in one place and by one public or private developer.

–Roberta Brandes Gratz, The Living City

Rather than rebuilding and replacing downtown areas with large-scale development, such as convention centers, stadiums, and other blockbuster projects, urban husbandry recognizes the inherent value in the existing built environment and promotes the care, management, and preservation of urban neighborhoods. By illustrating the advantages of such simple, low-cost interventions Gratz demonstrates that rebuilding authentic places, does not occur because of a master plan, but rather through reconnecting communities and stimulating innovative change at a grass-roots level.

Conclusion

living cover 2ed Book Review: The Living City by Roberta Brandes GratzAlthough it is over 20 years old, The Living City holds up to the test of time.  This is an all the more remarkable feat given the book’s reliance on case histories that could have easily become dated. This is largely due to Gratz’s deft extraction of timeless lessons from each study. (Another reason is the sad fact that many cities’ approach to urban development has not evolved much over the past 20 years.)

The Living City is an invaluable resource for those wishing to know more about the power that  small projects have in improving a city.  It is required reading for anybody who considers themselves an urban advocate or activist.  You will find yourselves reading and re-reading passages and applying the books lessons of what, and perhaps more importantly, what NOT to do to current challenges in your own community.

Gratz doesn’t sugar coat the success stories-she illustrates that even small-scale improvements takes conviction, courage and a thick skin.  But it also shows that such perseverance pays of in a way that no large-scale project ever can.

 

Stay tuned in the weeks and months to come for posts related to the lessons in this book.  I have a notebook packed with insights and a small tree worth of post-its flagging important passages.

 

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Good News for The Suburbs

Back in September, I posted about Canadian based rock band Arcade Fire’s album The Suburbs and their creative video for The Wilderness Downtown. On Sunday, the album won a well deserved, if unexpected, Album of the Year at the 53rd Grammy Awards.

At the time I wrote:

The entire album has an urban planning theme, which makes it all the more awesome. Canadian, interactive AND urbanist, what more could I want!?!

Six months later,The Suburbs has become one of my  favorites one of my most-played albums  (and indeed one of the few albums I listen to in its entirety and not as random songs on iTunes). If you haven’t already listened to it, I strongly recommend you do, especially if you grew up surrounded by sprawl.

Here is the video from the album’s title track, directed by Spike Jonze. It is an excerpt from the short film: Scenes From The Suburbs that premiered last Saturday at the Berlin International Film Festival. it will also play at next month’s SxSW festival in Austin.  Here’s hoping it comes to Phoenix soon!

From YouTube:

Taken from the short film: “Scenes From The Suburbs”

Director: Spike Jonze
DP: Greig Fraser
Editor: Jeff Buchanan
Additional Video Editing: Patrick Colman
Producer: Vince Landay
Producer: Arcade Fire
Production Company: MJZ
Sound Design/Mix – T. Terressa Tate @ The Royal T Room

 

scenes from the suburbs Good News for The Suburbs

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10 Books Every Urbanist Must Read

418008212 92405fdf50 m 10 Books Every Urbanist Must Read

Photo Credit: jonathan_moreau on Flickr

If you’re reading this blog, chances are you’ve already read the The Death and Life of Great American Cities (If you haven’t drop everything you’re doing and pick up a copy today!) Several of these books are authored  by members of my 10 Urban Visionaries list. The selections are listed in chronological order of their publication date.

An early classic, predating Death and Life. Introduces the concept that the structure of a city exists not only in physical reality but also in the minds of its inhabitants—its “imageability.”

“The final objective of such a plan is not the physical shape itself but the quality of an image in the mind.” – Kevin Lynch


Death and Life may be Jane Jacobs best known work, but this could be her most important one. In it, she lays out a detailed analysis of what is necessary for a vibrant, prosperous city. While it makes some controversial claims, the book is a must read for anybody interesting in revitalizing their city’s economy after the recent downturn.


 

An encyclopedic study (over 1000 pages) of what makes buildings, streets, and communities work—in other words, what makes cities human. Andrés Duany calls this “The design equivalent of the Bible.”


 

A classic case study on urban design that laid the groundwork for major changes in the way we plan and build our public spaces. This book looks at why city spaces work for people and why others do not, drawing some practical lessons for the observations. A companion text to a documentary of the same name.


 

Kunstler’s first non-fiction book takes on “the tragic comedy of suburban sprawl.” It argues that “the mess we’ve made of our everyday environment was not merely the symptom of a troubled culture, but one of the primary causes of our troubles.” Kunstler proposes that by reviving civic art and civic life, we will rediscover public virtue and a new vision of the common good.


 

An exploration of how and why cities survive, thrive and die.The book introduces the concept of urban husbandry and explores why small, incremental changes are often more successful than ‘big urbanism’ mega-projects.

“This is fresh and fascinating material; it is essential for understanding not only how to avoid repeating terrible mistakes of the past, but also how to recover from them.” –Jane Jacobs


 

A manifesto by a team of New Urbanist pioneers that calls for a revolution in suburban design. It offers detailed suggestions on how to rebuild communities using a neighborhood centric approach to urban design.


 

This book offers an in-depth look at why where you live is the most important decision of your life and what this choices mean for your life, happiness and community. In doing so, it provides an insightful guide to how our citrus really work.


 

A compendium of insights from the ‘godfather of new urbanism.’ The book provides an in-depth explanation of the rational foundations of architecture and the city. What could be a heavy read is lightened by Krier’s pithy cartoon sketches that illustrate the ideas he puts forth.


 

This book introduces a new generation of urban thinkers, who use Jacobs’ meditation on the urban environment as a springboard to develop their own observations and strategies to cope with contemporary urban issues. (See my full review here.)



Lists like this are subjective and open to endless debate.  Many people have their own favorites that may differ from mine. Also, as it is impossible to read everything, there are likely an important title or two that I missed.  Please leave a comment if you have other recommendations to share.


 10 Books Every Urbanist Must Read
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Explore Your Own Suburban Wilderness, Courtesy of Arcade Fire

arcadex wide community Explore Your Own Suburban Wilderness, Courtesy of Arcade Fire

Screenshot

Canadian based rock band Arcade Fire is one of those indie bands that has buck the trend instead of selling out or watering down as they get bigger they just keeps getting better. This week they introduced a revolutionary new music video format.

The Wilderness Downtown uses a mashup of Google’s Street View, HTML5 video and some impressive overlays to create a multimedia viewing experience. All you need to do is input the address you grew up in and it will build an immersive film by director Chris Milk with Arcade Fire‘s “We Used To Wait” around it.

I recommend watching it as soon as possible. While it is not perfect (few pioneering experiments are), it is an extremely cool idea put into action.

af7 Explore Your Own Suburban Wilderness, Courtesy of Arcade Fire

Screenshot via designboom.com

The video is especially powerful for me, as the move I grew up in, is the home I watched my first music video in and this memory is only strengthened by the nostalgic atmosphere of the video.

Caveat: The clip requires Google Chrome (or a fully HTML5 Compliant browser). If you aren’t already using it, you really should be, so use this opportunity to download it! Also, for best results, close as many running programs as possible, all the interactive goodness taxes even the speediest processors.

We Used to Wait is found on Arcade Fire’s latest album, The Suburbs. The entire album has an urban planning theme, which makes it all the more awesome. Canadian, interactive AND urbanist, what more could I want!?!

 Explore Your Own Suburban Wilderness, Courtesy of Arcade Fire
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Sheeple vs Heretics

The world is filled with Sheeple. People who blindly follow. People who don’t question. People who believe things ‘are the way they are’ and can’t change. Most people don’t even realize that they are ‘sheepwalking’ through live. They have been raised to be obedient, to play by the rules, get a stable job, go to church on Sundays and be happy with what they have.

 Sheeple vs HereticsThen there are the rest of us. Those of us who challenge authority. Who ask ‘why?’ when we encounter something that doesn’t make sense. Who present alternatives to the status quo. Chances are that if you’re reading this blog, I’m talking about you.  In his book, Tribes: We Need You to Lead Us Sheeple vs Heretics, Seth Godin describes people such as us as heretics. People who are willing to step outside the mainstream and lead.

As with most of what Seth writes, there isn’t much in this book that we don’t already know, at least on a subconscious level. We all have at one time or another felt restrained by the status quo and had a desire to change things. In fact many of us already lead tribes, even if we don’t always recognize ourselves as leaders.

Seth is a master at turning conventional concepts on their heads and presenting ideas in enlightening and refreshing new ways. The values of Tribes, therefore isn’t to tell us anything new, per se. Rather it is to package together things that people are already feeling and thinking and bring it to the forefront. It is meant to spur us to  action.

Like his thinking, Seth doesn’t write in a conventional way either. The book is broken into a series of brief discussions about ideas, almost like a series of blog posts. it is perfect for those of us lacking the time or attention span to delve deep into a text heavy tome. It’s perfect for reading before bed, or while waiting for a friend.

Tribes won’t change the world, but it may inspire you to change your small part of it.

Final Verdict: ****1/2. I highly recommended for anybody who thinks.

This is day 23 in my 28 Day Blogging Challenge. 5 days to go.

 Sheeple vs Heretics
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A Mallrat Repents

I have a confession to make. I was a mallrat.

I spent endless hours of my tween and teen years hanging out in and malls.  I loved movies featuring mall scenes like Can’t Buy Me Love, Weird Science and Back to the Future (all of which I saw in a mall theater). As a kid growing up in the suburbs it was the ‘cool thing’ to do. Even though my hometown had a pretty decent downtown, I viewed it as a place for ‘suits’ and tourists. Ironically, it wasn’t until a new downtown mall opened that I started exploring city life outside of it.

38308d1237576568 how do you remember phoenix stories park central mall 07 A Mallrat RepentsA few years later, I moved away to college, and discovered the joys of a small town’s main street. I then spent a few years in the urban mecca of Vancouver, and several more in the eastern city of Ottawa. I began taking city life for granted. I enjoyed hanging out at locally owned coffee shops and bars and finding unique items at local businesses. I discovered the writings of Jane Jacobs. I only stepped foot in malls on an occasional basis, usually to catch a movie at the Cineplex or to buy something of a gift registry for a wedding or baby shower. I started going to the grand old movie theaters whenever possible. I had become an urbanite.

Thus, moving to Phoenix was a culture shock. It is next to impossible to avoid malls here. Even the downtown urban infill projects that the city is lauding have more in common with a suburban mall than an urban main street. This is why a film I saw yesterday at the Phoenix Art Museum resonated with me in such a strong way.

The film was Malls R Us. It was co-presented by No Festival Required, as part of its almost monthly series of documentaries and ‘indie’ films. It was sponsored by CityCircles, a new resource for exploring the city by light rail.

Malls R Us is a provocative documentary that looks at North America’s love affair will the mall. Produced by Helene Klodawsky, the film takes us through the history of the mall from its unassuming beginnings of the mall in suburban Minneapolis in the 1950s to todays mega-projects in Dubai and India. Helene attempts to portray a balanced picture of the mall and its place in our culture and communities. Despite this attempt at neutrality, I left the theater with an even stronger revulsion for malls and the damage they represent, not only to our built form, but our social interaction as well.

Part of the reason that movie resonated so deeply with me is its portrayal of places and people I’m familiar, with. The movie opens with a panoramic shot of the Sonaran Desert, complete with saguaro cacti.  One of the main protagonists of the film is a Canadian film developer who whose wants to develop the world first ‘green’ mall on a parcel of environmentally sensitive land in the outskirts of Montreal. His search for tenants take him to Cabela’s, the outdoor megastore in Glendale, a Phoenix suburb. This closed the circle for me as a Canadian living in Phoenix.

I won’t go any deeper into what the movie reveals, because I strongly urge you to see it yourself.  But I did want to leave you something to think about. I understand that special places that malls occupy in our memories. I certainly have many happy memories myself. But like Santa Claus and the Tooth Fairy, as we grow up, we need to stop over- romanticizing and realize that full truth behind these memories. I hear all the time what a special place malls like Park Central, Christown Spectrum and Biltmore Fashion Center have in the hearts of long time residents.

What we tend to forget though, is just as malls like Metrocenter and Scottsdale Fashion Center lead to the demise of malls like Christown Spectrum and Park Central; Park Central and Christown led to the demise of downtown Phoenix. So feel free to reminisce, but don’t mourn too much. It is only with the demise (and hopefully adaptive reuse) of such malls, that our downtown core can reach it’s potential as a vital hub for the city.

Perhaps now with the difficulties that CityNorth is having, politicians and developers will wake up and realize that the era of the North American mall is over. Too bad it is just beginning in place like Kazakhstan and India.

Related Site: Deadmalls.com

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Gary Vee should stick to Video Blogging

I finally got around to reading Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vee should stick to Video Blogging by Gary Vaynerchuk. If you are not familiar with Gary, he is a 30-something old entrepreneur who grew his family wine business from $4 million to $60 million in five years. Gary was an early social media adopter who used tools such as Twitter, Tumblr and Facebook to promote Wine Library TV, his video blog. I first heard about Gary Vee (as he’s popularly known) last October when he came to the East Valley to do a pair of speaking engagements and book signing. The first was a special presentation in Mesa, hosted by Doug Sutton with Keller Williams Realty East Valley (a video of that presentation is here). The second was a book signing at Tempe’s great independent bookstore, Changing Hands.

book header2 trans Gary Vee should stick to Video BloggingAs I posted back in October, I was skeptical when I first head of Gary and his brand, but seeing him speak in front of two different audiences on the same night made me a believer. Though his message was largely the same, he carefully tailored it to the different audiences, keeping it fresh and interesting (if anything I though the second time was better suited to me personally, even with the lack of his trademark ‘colorful language’). Gary is somebody who gets it. Not just business, or social media, or family, or community, but ALL of it. I found myself nodding when Gary’s described how the Internet and social media have created amazing new opportunities for entrepreneurs with the know-how to fully use it. I also agreed with his call for relentless and disciplined branding in every way that this new media offers.

A few weeks ago, I finally got around to reading his book and I must say that I was under whelmed. The passion and authenticity that Gary radiated in person did not translate well in to the written form. Perhaps it is because his exuberance was filtered through a ghost writer, or he toned down his colorful language to appeal to a broader audience, or, as Gary admits in the book, simply that he dislikes writing. Regardless of the cause, the result is that the book comes of as an after thought of Gary’s, and a pale shadow of his speeches and video-casts. Worse yet, he doesn’t offer anything unique in his book that he doesn’t cover in his presentations; in fact the book glosses over some of the more interesting anecdotes he shared in person.

I understand that the audio book version narrated by Gary himself is much better as it contains the personality and authenticity lacking in the text version, so if you haven’t had the opportunity to hear Gary speak in person, and aren’t interested enough in wine to listen to Wine Library TV, I suggest to listen to the audio book.

Final Verdict: **1/2 Skip reading the book. Instead listen to the Audible download, or better yet, watch his video blog, where Gary REALLY shines.

This is day 7 in my 28 Day Blogging Challenge. 21 more to go.

 Gary Vee should stick to Video Blogging
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