I’m looking forward to seeing this film by Institute B.  While I’ve always been interested in projects the advance public well-being, I have recently become very interested in the idea of social enterprises—organizations that “do well by doing good.”

This is one of the reasons I ran for the Board of Directors of the Co-operative Housing Federation of British Columbia,  started banking with VanCity Credit Union and began making more conscious choices about how and where I spend my money.

NOT Business as Usual Trailer

Not Business As Usual Documentary Trailer from instituteB on Vimeo.

A Film About Disrupting the Business Quo

It was the promise of something better…

A better life for your family, a better start for your business, a better legacy to leave the world. Founded on the virtues of hard work, equal opportunity and a free market economy.

But somewhere between the dreaming, and the making, and the buying, and the selling – we were duped. And we’re just now beginning to realize how badly.

Not Business As Usual is a provocative look at capitalism as envisioned by Nobel Prize winner Milton Friedman, the most influential economist of the late 20th century. The film explores why he only measured success by one metric: Greed. And how that narrow view has resulted in environmental destruction, human rights abuses and ironically enough, unsustainable business practices.

This feature length documentary tracks the changing landscape of business with the rising tide of conscious capitalism and features the inspiring stories of several subversive entrepreneurs from Vancouver who are redefining what it means to be successful.

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