Yet again, the ad that won the “Superbowl Commercial Sweepstakes” paid homage to the automobile. This stuck a nerve with Diana Lind of Next City, who created a brilliant two-minute riposte highlighting what’s great about public transit. According to Lind:
And yet the ad, like the one about soldiers for Jeep, conflated the merits of people with those of cars. Which seems a bit sad for 2013, when in the past six months climate change has reared its ugly head and begged us to change our consumption economy for something a bit more sustainable. And the nostalgic imagery — as if we only believe in farmers and soldiers to represent the best of humanity, and as if buying a car is a noble act — started to offend me.
Here is the video: