God Created Transit

Yet again, the ad that won the “Superbowl Commercial Sweepstakes” paid homage to the automobile.  This stuck a nerve with Diana Lind of Next City, who created a brilliant two-minute riposte highlighting what’s great about public transit. According to Lind:

And yet the ad, like the one about soldiers for Jeep, conflated the merits of people with those of cars. Which seems a bit sad for 2013, when in the past six months climate change has reared its ugly head and begged us to change our consumption economy for something a bit more sustainable. And the nostalgic imagery — as if we only believe in farmers and soldiers to represent the best of humanity, and as if buying a car is a noble act — started to offend me.

Here is the video:

Yuri Artibise

Yuri Artibise is an experienced policy analyst, community engagement practitioner and social media specialist. I have a Master of Public Administration degree with over 10 years of public policy research, analysis, and advocacy experience.


  1. Wow – thanks for posting this. My son appears in this ad at 1:04!

  2. Pingback: “God created transit” « Stephen Rees's blog

Comments are closed