Urban Color (Weekend Watch)

November 21st, 2010

Let’s Colour is a worldwide initiative to transform grey spaces with colourful paint.

This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

httpv://www.youtube.com/watch?v=uPpMWaSPt-s

CREDITS:
Client/ Brand: Akzo Nobel/ Dulux
Agency: Euro RSCG London
Copywriter: Fábio Abram
Art Director: Bráulio Kuwabara
Creative Director: Fernanda Romano
Creative Content Editor: Rebecca Campbell
Digital Art Director: Mariana Costa
Agency Producer: Jodie Sibson Potts
Account Director: Ken Mulligan
Director: Adam Berg
Production Co: Stink
Production Company Producer: Ben Croker
Director of Photography: Linus Sandgren
Documentary Director: Andrew Lang
Post Production:
Telecine: MPC LA
Post Production: Glassworks
Editor & Company: Paul Hardcastle at Trim
Music & Music Publisher: Jonsi/ Universal

Music: ‘Go Do’ by Jonsi. Buy it here.

Read more about the Let’s Colour project here:

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